Academy ON
- Academy brand positioning
- Content that shows daily training and your students
- Campaigns for sign-ups and new classes
- Performance reports
Marketing agency for Jiu-Jitsu
Position before promotion.
For academies, coaches, athletes and brands that deliver far more than the market can see. Position first, then promotion.
Who PositiON is for
You might see yourself here.
If one of these lines stings, it’s about you. Pick your side of the mat.
Your academy is good. But outsiders can’t see it.
“My mat is full of history, but my Instagram looks abandoned.”
“New students come almost only through referrals.”
“I post when I have spare time, without knowing what works.”
“I see weaker academies than mine filling up.”
“I teach, I run the business, and marketing always gets pushed back.”
“I’ve spent money on ads and didn’t see new students come in.”
Years on the mat. And few people outside your team know it.
“Outside my team, almost nobody knows my work.”
“My seminars depend on referrals and luck.”
“I don’t know how to tell my story without sounding like I’m showing off.”
“I see people with far less experience getting more authority online.”
“I could teach many more people, but I don’t know how to reach them.”
“My journey is scattered across old photos, and nobody knows the whole story.”
You win on the mat. But brands aren’t watching.
“I win tournaments and no brand reaches out.”
“My Instagram turned into a podium photo album.”
“I don’t have a media kit, and I don’t even know what should be in one.”
“Sponsorship seems to depend on luck or knowing the right people.”
“I don’t know what I’m worth to a brand, or how to ask.”
“Once the medal cools down, nobody remembers the result.”
You want to get into Jiu-Jitsu. But you don’t know where to start.
“We want to reach this audience, but we don’t know who to talk to.”
“We sponsored an athlete and saw no return.”
“Our messaging sounds like it comes from outsiders.”
“We don’t know which events, teams and athletes are worth the investment.”
“We measure reach, but we don’t know if it turned into sales.”
“We’re afraid of looking opportunistic to such a loyal community.”
If you saw yourself
The problem isn’t your work. It’s how it’s being perceived.
And that is exactly what PositiON solves.
What we do
Everything your brand needs, connected.
Positioning
How you want to be seen, your message and the space you’ll own.
Content
Planning, scripting, shooting, editing and design, all with strategy.
Image and story
Your story shaped to create value, not just likes.
Media
Visibility inside the sport itself, backed by a specialized media outlet.
Opportunities
Connections with brands, events, teams and athletes. Media kits and proposals.
Results
We track the numbers, adjust course and show you what changed.
How we work
From diagnosis to results.
01
Diagnosis
We listen to you, review your brand and what already exists, and understand your goal.
02
Strategy
We define position, message, channels and priorities. A plan built for you.
03
Execution
Content, production, publishing, media and relationships, as agreed.
04
Follow-up
We measure, report back and adjust whatever is needed.
Position first. Then promotion.
In practice
Every pain has an answer.
Professor ON
- Personal brand and story
- Content that builds authority
- Promotion of seminars and trips
- Connections with events and brands
Athlete ON
- Athlete image and story
- Professional media kit
- Coverage of tournaments and wins
- Introductions to sponsors
Brand ON
- Reading the Jiu-Jitsu market
- Choosing athletes, teams and events
- Campaigns that speak the community’s language
- Activations with measured return
Tailor-made
There are no ready-made packages.
Every client arrives at a different moment, with a different story and goal. That’s why every proposal is designed individually, after we understand what you need.
You execute
Consulting
A diagnosis and clear direction for your team to put into practice.
We do it together
Advisory
By your side on decisions, content, image and opportunities.
We do it for you
Full management
We take over the strategy and day-to-day of your communication, from script to report.
Results
Everything starts and ends with your goal.
More students at the academy
Content and campaigns designed to drive interest, visits and sign-ups.
Authority as a coach
A clear story and steady presence that get your name around.
Sponsorship as an athlete
A professional image, media kit and introductions to the right brands.
Return as a brand
Authentic actions inside the community, with measured results.
You follow everything: what was done, what worked and what comes next.
FAQ
Before you reach out.
What does a Jiu-Jitsu marketing agency do?
It shapes how academies, coaches, athletes and brands are perceived on and off the mat: positioning, Instagram content, image, specialized media and connections with sponsors and events. PositiON does this speaking the language of people who live the sport.
How do I promote my Jiu-Jitsu academy and get more students?
It starts by defining what makes your academy different and who it’s for. Then comes content that shows daily training, your coaches and your students, campaigns for new classes and tracking the numbers. Posting without a strategy doesn’t bring in students.
How does a Jiu-Jitsu athlete get sponsored?
Brands sponsor athletes with a professional image and an audience, not just medals. That’s why we work on the athlete’s story, media kit, tournament coverage and introductions to the right brands.
Do you help athletes create content and manage their social media?
Yes, in three formats. With consulting, we give the athlete a diagnosis and direction to execute on their own. With advisory, we work alongside them, from planning to posting. With full management, we run their social media for them: strategy, scripts, content production, publishing and reporting.
My brand wants to enter the Jiu-Jitsu market. Where do we start?
By reading the market: which athletes, teams and events fit your brand, and how to speak to a loyal community without looking opportunistic. The Mat Nation, a media outlet inside the sport, is behind PositiON.
How does working with PositiON work?
PositiON is a collab between The Mat Nation and Boostfy, companies that have worked for years in Jiu-Jitsu, marketing and advertising, with qualified, experienced professionals. It all starts with a first diagnosis call to understand where the person, brand or academy is today, what they already have and what their goals are. On the second call, we present what we can do to get there and agree together on the format, online or in person. We work anywhere in the world.
How much does it cost?
There are no ready-made packages. Each proposal is built after we understand where you are and what you want. Message us on WhatsApp and tell us where you stand.
Who’s behind it
Born on the mat.
A media outlet specialized in Jiu-Jitsu, grappling and combat sports. Coverage, content, interviews, events and relationships across the whole market.
A marketing and advertising agency. Strategy, positioning, content, social media management, campaigns and brand building.
Jiu-Jitsu by people who live it. Real marketing by people who do it.
Next step
Let’s talk about your goal.
Tell us where you are and where you want to go. From there, we build a proposal just for you.
WhatsApp: +55 21 96743-1962